Work Zone Safety

Work Zone Safety Campaign

This Work Zone Safety campaign is a way to raise public awareness for work zones and those who work in them. Motorists are encouraged to slow to posted speed limits, eliminate distractions while driving, and be watchful for roadway workers and their equipment. This year's theme is Road Workers Are Sitting Ducks - Slow Down. Pay Attention. Save Lives.

Our Star - Ben Afquack

Ben Afquack - known as the "Minnesota Duck" to his 72,000 Instagram followers and in mainstream media coverage - and his human, Derek Johnson, volunteered to appear in the series of "sitting duck" public service videos and photos to remind drivers to slow down and pay attention. #minnesotaduck

The public service campaign is a collaboration of the Minnesota Safety Council, Minnesota Network of Employers for Traffic Safety, Citizens for Safe Work Zones and Toward Zero Deaths.



Video PSA's

Road Workers Are Sitting Ducks Message

Duck, Duck, Sitting Duck Flagger Message


Campaign Posters

Road Workers Are Sitting Ducks
Duck, Duck, Sitting Duck
Slow Down. Pay Attention



Spread The Message

Help spread the message of work zone safety with your friends, family, and community, and by liking, commenting, and sharing on social media using #minnesotaduck and #mnworkzonesafety.


Social Media Templates

 

Social Media: Guidelines and Ideas

Social media is a great source to build awareness.

  • Post on all your social media platforms.
  • Keep your message simple and clear.
  • Make sure your posts sound natural. Your social media voice should sound like a friend.
  • Consistently post.
  • Use campaign images as much as possible.
  • Tag and hashtag partners.
  • Share posts from others when appropriate.

 



Work Zones
According to the Minnesota Department of Public Safety, construction season is in full swing during the spring and summer months. In the last five years (2016-2020), preliminary data shows 55 people have died and more than 4,919 people have been injured in work zone traffic crashes.

 

2015-2020 Work Zone Traffic Crashes, Fatalities, and Injuries

Source: Minnesota Department of Public Safety, Office of Traffic Safety, April 2020

Year

Fatal Crashes

Resulting Fatalities

Injury Crashes

Resulting Injuries

Property Damage Crashes

Total Crashes

2015

9

10

519

756

1,435

1,963

2016

11

11

706

968

1,998

2,715

2017

9

9

644

933

1,708

2,361

2018

8

9

535

796

1,517

2,060

2019

7

7

572

810

2,157

2,736

2020

8

9

480

656

1,687

2,175

Total

44

46

2,976

4,263

8,815

11,835

*2020 Data are Preliminary


The Facts
According to the Minnesota Department of Public Safety, construction season is in full swing during the spring and summer months. In the last five years (2016-2020), preliminary data shows 55 people have died and more than 4,919 people have been injured in work zone traffic crashes.

2021 National Work Zone Awareness Week Campaign Resources

Helping Make Life Safer
CONTACT US
MINNESOTA SAFETY COUNCIL
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Phone: 651-291-9150/1-800-444-9150 | Email: msc@minnesotasafetycouncil.org
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