Social Media: Guidlines and Ideas

Spread The Message

Be sure to participate in National Work Zone Awareness Week and Go Orange Day by spreading the message of work zone safety with your friends, family, and community, and by liking, commenting, and sharing on social media using the hashtags #NWZAW and #GoOrange4Safety. To learn more about NWZAW, visit


Social media is a great source to build awareness.

  • Post on all your social media platforms.
  • Keep your message simple and clear.
  • Make sure your posts sound natural. Your social media voice should sound like a friend, not stiff and unapproachable.
  • Consistently post.
  • Use photos as much as possible. Make sure you own the rights to the images before posting. You can find free stock images online. Do not just “Google images” - you can get in trouble for using other people’s artwork without their permission.
  • Tag and hashtag partners.
  • Share posts from others when appropriate.

- Always double check the name of the source to make sure it is not offensive.

- Always double check the “about” section of the source’s page to make


Key Phrases

National Work Zone Awareness Week, April 8 - 12

Go Orange Day, April 10

Drive Like You Work Here

Slow Down Drive

Safe Stay Alert

Safer Roads Save Lives

Keep Roadway Workers Safe


Social Media Hashtags
















Note: When using hashtags, post them as the first comment or following your main text, that way you do not muddy up your message. For example:


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